Fubo Rebrands Consumer-Facing Products as Fubo

In a recent announcement, FuboTV has revealed that it will be rebranding its consumer-facing products under the name 'Fubo'. This move comes as the company continues to grow and evolve, with its commitment to delivering a premium customer experience remaining at the forefront of its operations.

The rebrand is a reflection of Fubo's growth and expansion into new markets. Since launching its core cable TV replacement product in 2015, the company has grown significantly, with multiple brands now falling under its global umbrella. This growth has been driven by Fubo's focus on delivering a high-quality customer experience, which has earned it numerous accolades.

In fact, according to J.D. Power, Fubo ranked number one in customer satisfaction among live TV streaming providers. Additionally, the company was recognized as the fastest-growing virtual MVPD in the fourth quarter of 2022, with 251,000 net subscriber additions – a significant increase compared to its competitors.

The rebrand is also seen as an effort to streamline Fubo's operations and focus on efficient growth. As David Gandler, co-founder and CEO of Fubo, noted, 'Alongside our continued growth, our consumers have affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today.'

With its new branding, Fubo is poised to continue delivering innovative solutions to customers around the world. As a leading sports-first live streaming platform, Fubo is well-positioned to capitalize on the growing demand for live TV streaming services.

Overall, the rebranding of Fubo's consumer-facing products as Fubo marks an exciting new chapter in the company's history. With its focus on customer satisfaction and efficient growth, Fubo is sure to remain a major player in the live TV streaming market for years to come.

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